I visited this techno night club in Warsaw a couple of days ago called Luzztro, or The Mirror (not exact spelling as lustro means mirror in Polish, but you get the idea). This club is very underground with a dark setting and kind of a crammed space inside — there are two dance floors and an upstairs to just chill out at on couches.
However, this place never seems to get overcrowded, despite this, and has some really awesome musicians/DJs playing really trance type of techno. The music just makes you forget about what you are doing or thinking about at the moment and zone out to the grooves of the techno beat. While this is happening, there is also a light show on the wall and straight across form the upstairs lounge where you can zone out and enjoy the display.
These lights seem to be based on a lazer and go in different patterns across the Luzztro face-like icon. Some of the go right around the icon’s eyes and it really is quite a show.
Here is Luzztro’s Facebook page and the page the club has many of their announcements made. Some of these are actually Facebok ads and the club seems really about promotion. In fact, Luzztro has its own energy drink and apparently some sort of a magazine or publication I saw mentioned on its website.
This all makes for attractive ads and a need for the company to create ads to attract new techno goes to its events. It got me thinking. I took some really cool shots and even a video clib of that display while enjoying music.
So I started thinking that I could combine my photography of that display with some abstract graphic design and see what I come up with. If it is any good, who knows maybe I could pitch it to Luzztro as either something for the magazine, a Facebook ad, a poster, or a variety of things Luzztro seems to be doing. Check out the club’s Facebook site to get a sense just how creative Luzztro is with some of its ads.
I took this image and this is what I started doing with it using first Procreate, then Artstudio Pro for some filter effects and later even using iCloud to keep working on the psd file in Photoshop. The Photoshop workflow can be seen here.
I actually opened up Photoshop because I wanted to try creating a longer and larger artboard than just the image space area. This is something that is harder to do in Procreate or Artstudio Pro because once the image is already selected in terms of the resolution you will be using and dimensions, it is hard to just resize it nicely like with Photoshop’s simple Artboard tool.
You can create a separate image or canvas space and paste it inside then if it is too large or small, you can scale it it down. However, sometimes the resolution quality drops as you keep fiddling with it and scaling in either heigth, width, or a combination of both. Thus, the image may become really annoying to scale on these apps, while Photoshop has that nice tool as does Illustrator in its Artboard options to do it. I do recommend having a workflow that combines both the desktop Adobe apps with iPad apps of Procreate and Artstudio Pro however. Saving can all be done across file formats or even in one (if not using Vector) and via upload to iCloud or other cloud services.
Here is what else I came up with combining these apps or programs (for this project I did not use vector or Illustrator at all):
Here are the images I created or graphic designs without messing with the artboard tool in Photoshop and using pure iPad apps, such as Procreate with some Instagram filters and Photoshop Express and Artstudio Pro filters:
Some more variations, and again, keep in mind this image is what I inserted into the Photoshop flow above, thus these are not chronologically posted by any means. I used a filter in Artstudio Pro for the top one below to create its wave-like effect.
I would really love to get into professional graphic design as I seem to be enjoying it more than freelance writing or blogging and it is letting my creative juices flow. I think clubs such as Luzztro and the techno music scene in general are a great option to try breaking into this industry as they seem to be always looking for additional ideas and experimental art to add to their repertoire of ads, posters, newsletters, e-mails, — or any other way to reach fans and newcomers.
As I continue to learn Illustrator, combine my skills in various iPad apps using stylus and Photoshop, and am able to mix media with photography or hand drawings, I will keep sharing my ideas. Hopefully, I can start landing some interesting graphic design or art gigs or at least keep expanding my skills as a multimedia journalist.
If you are nterested in any of my work or want me to do any similar type of work for your brand, please don’t hesitate to comtact me. I can also rework various images I have already displayed for you specifically.
I fixed the right eyeball to make it more level to the left eyeball.
Below are some pdf files I created and uploaded to iCloud then here to WordPress. Notice, the large file sizes and greater quality as PDF is lossless and doesn’t compress. Thus, these should be good enough for small prints, albeit not to the same scalable level as if I had created them in Illustrator and made them be vector-based.